The inspiration to develop the app comes from a classical dancer's body shape. Just by looking at the shape, it can define her area of expertise, how much effort and hard work was put into practice to gain that beautiful figure. This image can be developed to various fitness-related brand, and specifically the BE Fitness App (Body of Evidence). The app acts as a personal trainer with guidance on detailed diet and work-out plan that fit the users most, while motivating them to practice hard following a simple concept: "Train for 30 days, you will notice the difference. Train for 60 days, people around you will notice the difference. Train for 90 days, the world will notice the difference.

Scope of works

Logo, key visual, interactive design, app design, gamification strategy, planning, content strategy

Project time

120 days Feb 2013

Client

DFA ltd

Agency Credit

Agency: KSQ Agency

Project management/ Creative Direction: Khuong Le

Planner: Khuong Le

Design: Hoai Anh Tran

Developer: Vietdev